VERTICAL 9:16 30 seconds. TikTok talking-head UGC. Handheld selfie, medium close-up, slight sway. Jump cuts. No full-screen app B-roll cuts — they stay on camera. CHARACTER LOCK: the person is exactly @image1. Preserve face, hair, skin, age, build, gender presentation. Use they / their / them only. @image1 = FACE only. Photocopy this person. Glasses only if they wear them in @image1. Light blue top. Small black lavalier mic clipped to the top. Phone in one hand. @image2 = THE APP on the phone. Photocopy this screen UI onto the phone when it is readable. SET: bright home office, wood-paneled walls, potted plant. 0.0–4.0s Lean in, eyebrows up, point at camera. “Okay, if you travel and you’re still buying SIM cards at the airport, stop. Watch this.” 4.0–11.0s Head-shake, eye-roll. “Last trip I landed in Vietnam, no data, standing in a line for a SIM card, trying to figure out which plan wasn’t a scam. Never again.” 11.0–21.0s Phone up next to the face. Screen shows @image2 as they tap. “Now I use this app. You type where you’re going, it compares eSIM plans from like thirty different providers, you pick one, buy it, and install it right in the app. Took me two minutes on my couch.” 21.0–25.0s Lower phone, count on fingers. “And it works alongside your normal SIM, so you still get texts from home.” 25.0–30.0s Smile, shrug. “Landed, connected, done. Just grab it in your app store. You’re welcome.” Same person. No extra people. Never a studio still as frame 0.